Daniel Manas. From public administration to the Big Four

Daniel Mañas

With currently over fourteen years’ experience, Daniel Carlos Mañas González (born August 26, 1985), internationally known as Daniel Manas, began his business life in the Communications Department of the University of A Coruna. The next step was also in the public administration sector: on this occasion, within the Communications area of the Galician Parliament. In February 2012, after having been the editor of the Culture section at the third most influential newspaper in Spain, he was hired by the Marketing & Communications Managing Partner of KPMG, accounting giant considered a Big Four firm where he came to be held in very high esteem quite early on (a new ad hoc position was created from scratch especially for him) and received the award for Best Digital Idea from Expansion. Between 2016 and 2019, he was employed in the Marketing & Business Development unit of Deloitte, the largest professional services network in the world by revenue and headcount. In April 2019, the Chief Commercial Officer of Capgemini, a global leader in consulting, technology services and digital transformation, made him an offer he could not refuse and, once they had negotiated the terms of employment, he joined the Sales & Business Development division of the multinational. At the height of the coronavirus pandemic (2020), against all odds, a recruiter specialized in executive search managed to headhunt him for EY’s Europe, Middle East, India, and Africa (EMEIA) Financial Services Office (FSO). His talent did not go unnoticed in the upper echelons of the Firm: the leadership, whose key decision-makers he forged close ties with, was quick to recommend him so strongly he was given an unprecedented double promotion to a senior management post and nominated for the ‘Innovation Team of the Year’ award as part of the EMEIA FSO Innovation Awards, two brilliant achievements.

A recent English graduate from the University of A Coruna, Daniel Manas embarked on a new academic career in 2007: he went on to enroll in the Ph.D., earned a diploma in Marketing from the University of Vigo, and did several master’s degrees, in addition to a postgraduate course. He spent time perfecting his English accent too as he made a living in the United Kingdom for a while, passed the C2 Proficiency and EFSET tests, taught and had private conversation classes, lectured on his own publications, listened to a full audible anthology of Shakespeare’s plays, watched a great deal of undubbed classic British cinema without subtitles, and obtained the Advanced Level Certificate issued by the Official School of Languages. In 2011, he completed his second bachelor’s degree –Communication– and finished the Thesis with first-class honors, thanks to which he was awarded a scholarship for higher studies. In the 2020s, he started to combine his job with specific training and majored in Digital Business at ISDI. He likewise got a wide range of exclusive cutting-edge ‘fundamentals’ certifications that actually enable him to make strategic decisions in the corporate sphere: Agile Scrum and Microsoft Azure, among many others. The peak of this formative stage took place in 2023, upon officially becoming a finisher at ThePower Business School MBA, the online Master of Business Administration that helps you understand business just like the founders of Waze, YouTube, Tesla.