Daniel Manas. From public administration to the Big Four


Daniel Manas began his business life in the Communications Department of the University of A Coruna in 2008. The next step was also taken in the public administration sector; this time, in the Communications area of the Xunta de Galicia. In February 2012, after having been the editor of the Culture section in the sixth most influential newspaper in Spain, he was hired by the Marketing & Communications Managing Partner of KPMG, a company positioned among the Big Four at a global level where he worked for more than four years and received the award for Best Digital Idea from Expansion. Later, he was employed in the Communications & Business Development unit of Deloitte, the number one professional services firm in the world by turnover. In March 2019, the Commercial Director of Capgemini, a leading digital transformation consultancy, made him an offer he could not refuse and, once the terms of employment had been negotiated, he joined the Marketing and Business Development division of the technology multinational. At the height of the coronavirus pandemic (2020), against all odds, his return to the Big Four was announced and he was recruited, through a headhunter, for EY’s Financial Services Organization.

After graduating in English from the University of A Coruna, Daniel Manas embarked on a new career in 2007. During this period, he enrolled in the PhD, earned a diploma in Marketing from the University of Vigo and did three masters, as well as a postgraduate course. He spent time perfecting his English too: he lived in the United Kingdom for a while, took the Proficiency and TOEIC exams, taught and received private conversation classes, gave lectures on publications and obtained the Advanced Level Certificate (C2) in the face-to-face mode issued by the Official School of Languages. In 2011 he completed his second degree –Communication– and finished the End-of-Grade Project (EGP) with honours, thanks to which he was awarded a scholarship for higher studies. As of 2016, he started combining his job with ad hoc training and majored in Project Management at Harvard University, the oldest faculty in the United States and the best private educational institution in existence, according to the Academic Ranking of World Universities. He likewise got three exclusive certifications that enable him to make strategic decisions in the corporate environment: Scrum Master Certified, Agile Project Management and Amazon Web Services Cloud Practitioner. The top of his formative stage took place in 2020, after signing up for an MBA (Master of Business Administration) at Hult International Business School, recognized by business education’s three most prestigious international accrediting bodies: The Association to Advance Collegiate Schools of Business (AACSB International), Association of MBAs (AMBA), and EQUIS (The European Quality Improvement System). Hult is the first and only business school in the U.S. to achieve this triple accreditation, which is held by just one percent of business schools worldwide.